A landing page is a single argument made in one screen. Learn the anatomy, write the copy with AI, and measure whether it works.
A landing page has one job: get a visitor to take one specific action. Every section is designed to reduce doubt and increase desire. Here's the standard structure that converts.
Landing page copy is an art :: short, punchy sentences that reduce friction. Claude is excellent at this when you give it the right inputs.
Write landing page copy for [your idea]. Target audience: [describe them]. The main thing they want: [outcome]. The main thing they fear: [concern]. Write: - 3 hero headline options (under 10 words each) - A 2-line subheadline - 3 benefit bullets (outcome-focused, not feature-focused) - 2 CTA button text options - 5 FAQ questions + answers Make it honest and conversational. No corporate buzzwords.
Feature: "AI-powered meal planning." Benefit: "Stop staring at the fridge wondering what to cook." Write benefits :: what the person gets, feels, or avoids. Claude will help you make this shift if you ask it to.
The hero is the most important real estate on the page. Let's look at the code patterns for building a compelling one, and understand why each choice matters.
<section class="hero"> <h1>Stop Forgetting to Water Your Plants</h1> <p>PlantPal sends you a nudge exactly when each plant needs water :: no app required.</p> <a href="#signup" class="cta-btn">Get Early Access :: Free</a> <p class="social-proof">Join 340 plant lovers on the waitlist</p> </section>
Once your page is live, you want to know: is anyone visiting? Where are they coming from? Are they clicking your CTA? Free tools give you this data in minutes.
Plausible (plausible.io) is simpler and privacy-friendly. Google Analytics is more powerful. Either works :: Plausible is better for beginners.
It's a single <script> tag. Paste it just before the </head> tag in your HTML. That's the whole installation.
Share your URL with a few people. Within minutes, you'll see them appear as live visitors. This is immediately addictive.
It can be a real project, a fictional product, an event, a newsletter :: anything. Use Claude for both the copy and the code. Deploy it to Netlify and add analytics.